I Am Enough: Because I Am What I Do, Not What I Possess
What do you have in your shopping cart this Singles’ Day (11.11)?
Are you missing out on good deals?
Will you still buy this item if it's not "on-sale"?
Why do we always fall for the compulsive shopping trap?
Green Initiatives’ new campaign, #IAmEnough, aims to remind people of the difference between needs and wants, true happiness and more.
You are enough. Buy less. Choose well.
Ads Were Created To Exploit Your Weakness
Most ads were created by brands & retailers to convince people that they’re not pretty enough, young enough, skinny enough, and the list goes on and on. Poking your customers’ pain points will reward you with sales revenue “Buy our product, it will solve all the imaginary problems that we just convinced you with”.
As Matt Haig rightly said, “Happiness is not good for business. If people were happy with who they are, they would not be buying things to try to fill an existential void.”
In case you have been convinced by the retailers and the media, please remember: You are enough. You are doing the best you can with what you have. We are all proud of you.
Buy less. Choose well. You Are Enough.
To join #IAmEnoughcampaign scan the QR code below .
TRASHED: Green Drinks 11.11 Special Film Screening
Green Initiatives' 110th film screening, TRASHED, follows actor Jeremy Irons as he investigates the global scale and impact of humanity's modern wasteful consumerism and pollution.
The film demonstrates that by changing the way we live our lives, we can contribute to our own survival and well-being and ultimately that of the planet.
To RSVP for the film scan the QR code below.
Want to learn more and participate in I Am Enough?
VISIT THE CAMPAIGN WEBPAGE BY CLICKING READ MORE.
This campaign was possible through the hard work and support of GI friends and volunteers. Special thanks to Alicia Tsao, Xiaofang Suskita, Hui Wang, Adele Foucart, Karen Saenz, Manon Van Damme and Clotilde Pallier.
- Please share this with your friends and spread the word -
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